The tens of thousands of tourists who spent the Easter weekend enjoying the warm and sunny weather at Margate’s Main Beach and Ballito’s Willards Beach would no doubt have taken full advantage of the action-packed Vodacom Easter Fever beach festival which rocked both venues all weekend (22 – 25 April). According to local tourism authorities from both areas, the popular festival is a massive draw card, attracting many tourists to the two picturesque KwaZulu Natal North and South Coast towns.
Mr. Zungu, KwaDukuza Municipality Municipal Manager, said that “the Vodacom Easter Fever plays a pivotal role in ensuring that we get visitors who come to enjoy their Easter holiday in Ballito. It provides quality beach recreational entertainment for all ages, and offers visitors to the area a unique beach holiday experience”. Vicky Wentzel, Managing Director of Margate-based Wozani Africa Events, said that “we value the contribution of the Vodacom Easter Fever in Margate’s Easter Weekend program, as the marketing exposure and positive publicity that Margate receives from the event is of great value”.
The influx of people, over 50 000 to Ballito and Margate, obviously has a positive impact upon the local economy, with local municipalities doing all they can to sustain the flow of tourists into the town. Zungu said that “we go to great lengths in ensuring that our visitors are well taken care of, and so we hope that people will return to our beautiful, golden beaches to enjoy our warm hospitality and climate”. Vicky Wentzel said that “we have over 80 000 beds registered in the Margate area, and run at full occupancy every Easter. Visitors have come to expect a full seasonal program at Margate Beach, as this has become part of their holiday experience”.
The eighth annual Vodacom Easter Fever programme included some of the crowd favourites from previous years, including the Discovery Futbal Feva 3 on 3 Series in the Discovery Inflatable Arena, Coca Cola Beach Volleyball, Vodacom Beach Touch Rugby and of course the perennial favourite – the Vodacom Miss Easter Fever beauty pageant. Bianca Daubinet (Kloof) was crowned Vodacom Miss Easter Fever in Margate, with Tasmiya Osman (Durban) claiming the title in Ballito. Both walked away with Blackberry cellphones courtesy of title sponsors Vodacom.
Event organizer Rowan Clelland said that “we are really pleased that the weekend has gone as smoothly as it has. Both Margate and Ballito have been rocking thanks to the Vodacom Easter Fever beach festivals, and it is great to see that all of our hard work paid off! Holiday accommodation occupation in both Ballito and Margate was at 100%, and when combined with the four days of incredible weather that we enjoyed led to large numbers of people attending our two events.”
Vodacom KZN’s Managing Executive Alberts Breed said the “KwaZulu Natal had been a great place to be this Easter, and Vodacom is proud to have been able to make a contribution to the Vodacom Easter Fever beach festivals that took place in Margate and Ballito.”
By Olivia Jones Communications