Influencer, PR & Content Creator Campaigns
Nano to macro creators, seeding and PR — with content you can actually reuse.
Influencer marketing stopped being a follower count exercise some time ago. What works now is the right tier for the job: nano and micro creators for credible reach in a real community, macro names when you need the campaign to feel like an event.
We build and run influencer campaigns across South Africa — creator sourcing and vetting, negotiation, briefing, seeding and gifting, event coverage, and reporting that ties back to something you actually care about.
Because we also run the activations, the content side is unusually easy: your creators arrive at an event we control, and the UGC that comes out is usable across paid social, retail and trade decks for months.
What's included
- Nano, micro and macro influencer sourcing, vetting and negotiation
- Influencer seeding and gifting programmes, including PR box design and delivery
- UGC and content creator shoots — social-first photo and video
- Event and activation content capture for same-day posting
- PR campaigns, media relations and press-launch support
- Creator briefing, content approval flow and disclosure compliance
- Reporting on reach, engagement, saves and content deliverables received
Creators inside activations we already run
Most influencer agencies have to invent a moment for the content. We own the moment — a beach build, a launch, a festival — so creators walk into a fully branded environment with staff and product ready, and you get campaign-grade content for the price of a seeding budget.
Where we work
- Johannesburg influencer campaigns
- Cape Town influencer campaigns
- Durban & KwaZulu-Natal creators
- Nationwide nano and micro creator pool
Working to a tight deadline? Last-minute bookings are our speciality.
Influencer & PR in the field
Influencer & PR — your questions
Nano, micro or macro — which do we need?
Nano and micro creators give better engagement and cost per piece of content, which suits trial, sampling and trust. Macro creators buy attention and credibility at launch. Most campaigns we run mix tiers deliberately.
Do we own the content?
That is negotiated up front and written into every creator agreement, including paid-usage rights and duration, so nothing is ambiguous once the content lands.
Can you pair creators with a live activation?
Yes, and it is the format we recommend. Creators attending an activation we are already running produces far better content than a solo brief at home.
Influencer & PR by city
Often booked together
Ready when you are
Let's plan your influencer & pr campaign
Send us the brief and we will come back with a costed plan, the right team and a timeline — usually within one business day.